I use the same path for cassandra cli, and for the column name I use
System.currentTimeMillis().toString
scala> val timestamp = System.currentTimeMillis().toString timestamp: String = 1406279679674
UPDATE
it mostly depends on your row key, if rowKey is your userId or something like that, then there is no way to send a duplicate entry in milliseconds, but if you think this might be repeated, use
val timestamp = com.eaio.uuid.UUIDGen.newTime().toString
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