It is not possible to directly change the subtype of the blob column (attempts to do so will give the error "Cannot change the data type for the BLOBCOLUMN column. Changing the data type is not supported for BLOB or ARRAY columns.")
You need
Add a new column with an explicit character set (I assume windows 1252 are based on your comments)
ALTER TABLE table_name ADD blobcolumn_new BLOB SUB_TYPE TEXT CHARACTER SET WIN1252
Copy data from the old column to the new column:
UPDATE table_name SET blobcolumn_new = blobcolumn
Discard the old column
ALTER TABLE table_name DROP blobcolumn
Rename the new column.
ALTER TABLE table_name ALTER COLUMN blobcolumn_new TO blobcolumn
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