I already have one application published on the App Store, but I developed it using Adobe AIR on a Windows PC.
Now I would like to learn my own programming with iOS 7, I bought an O'Reilly book, MBA with OSX 10.8.5, Xcode 5.0 and iPhone 5c.
I assume that in order to try the sample applications on my device, I need to create a lookup application id and development profile and install it on my iPhone.
I think this worked well - I see the profile at the bottom of the settings → General → Profiles:
But the Xcode organizer shows a warning triangle and a warning. A valid signature ID was not found :

What am I doing wrong? I searched for SO and confirmed that my certificates use system defaults ...

UPDATE: yes, I added a certificate to access Keychain:

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