IAd fillrate is 0 after 4k requests

Question

We launched the application on Friday, which uses iAds (full-screen, as well as banners). The dev version shows that iAds are working, and itunes connect claims that our application works live and receives ads - but so far there have been about 4 thousand requests, but the filling is still 0.

This is normal? How can I rule out that there is any technical problem preventing the application from receiving ads?

edit: the app is in English and runs worldwide (most of 4k requrests come from us)

Answer 1

After emailing the apple (which whatsover couldn’t answer, so I don’t know if there is a connection), iAds began to appear, and Fillrate now is about 60%

Answer 2

Perhaps not what is happening to you, but I can tell you if the iAd application will stop receiving Ads (for example, because it is intended for children), then there is no indication and you will see what exactly you see.

Answer 3

I have seen in other places that iAds do not fill up the first few days when the application is available.