I remember watching a video where Jacob Kaplan-Moss answered this question. Although I cannot recall word for word, his answer was in order: they did not want to connect the South with the Django, since the South was still at a children's level and, by integrating the South at this stage, could slow its development.
Update 03/13. Andrew Godwin of Southern Glory kickstarted a database migration project built into the Django core. Expect this to land in Django 1.6 / 1.7.
Update 04/14 - Migration has become the core of Django 1.7. You can learn more about migrations @ https://docs.djangoproject.com/en/dev/topics/migrations/ .
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