What I often saw is to provide additional content as another application download on the PlayStore, which then uses IPC to communicate / transfer this additional content to the main application.
I saw, for example, video players, to download an additional application to get certain codecs. After the user has downloaded the codec application and transferred its codecs to the video player application, the user can delete the codec application.
In your case, you will have an additional step to make a controlled purchase in the application before your application agrees to contact additional content.
This is a clumsy user interface, but besides paying for a dedicated website to serve your additional content, this is the only option at this point.
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