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How does Admob determine the textual context for targeted ads?

1) Can the Admob SDK retrieve all the text strings shown in the application and display targeted ads based on this data?

2) Do I need to manually specify strings using AdRequest.setKeywords(keywords) ? EDIT : setKeywords ignored. A source

3) Target ads are shown based on the description and name of the application entered on the Admob website?

4) Some other factors (s)?

5) The specified parameters are not specified and Admob does not provide ads targeted to the context of only regional-based ads?

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3 answers

It makes no sense to analyze content as a web page on mobile devices, so at the moment the answer is not context-sensitive advertising. I asked the same question with googler. His response, AdMob, provides ads based on user behavior. AdMob initially provides you with all kinds of ads. If you click "car" ads more than others, it means that you are interested in buying a car recently, so you will be given more ads for the sale of cars, something like that.

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From my personal experience this is not so. I don’t know, but the ads I receive are not particularly context sensitive.

I have a small free application called PodcastCharger and I set keywords for the name of podcasts, etc., but I don’t see any difference with the displayed ads.

It’s possible that the keywords I set are not related to any ad.

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I will share my experience, I just published a new application called Balloon Rush, it is a simple game with a slope, so when I added the advertisement, it started showing "Hot Ball" ads, which was strange, because I have very little content like text in the app, and it's basically the name on the splash screen. After that, I added a few keywords to the ad request, and after an hour of change, I began to receive different ads related to keywords and even more image ads opposite to text ads.

In my experience, I saw good changes adding keywords, and it definitely detected my application name or shortcuts in the application.

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Source: https://habr.com/ru/post/911671/

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