I am also having problems with the iPhone, which wants to save the email address as a contact.
I found a site that generates the QR code that I received, checked it to see if it works (which he did), and then “reversed the design” to see the source code.
The syntax is as follows:
MATMSG: TO: foo@example.com ; SUB: subject; BODY: body ;;
Hope this helps someone :)
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