A few days ago, I watched a video tutorial that explains how to use custom cells in a UITableViewController. I found out that I can prepare a custom cell directly in the interface builder, so I did the following:
I created a UITableViewController and connected a custom class that consists of an IBOutlet (UILabel). After that, I turned on my storyboard and prepared my custom cell using UILabel. Finally, I directly connect the shortcut from the UITableViewController to my custom cell.
The following is done:
Couldn't compile connection: <IBCocoaTouchOutletConnection:0x400724860 <IBProxyObject: 0x4007872c0> => productLabel => <IBUIImageView: 0x401080220>>
Is it impossible to directly connect? In the WWDC 2011 training video (session No. 309), they do exactly what I did. But there is a hook: they do not show the code behind, they just connect it, as I explained above.
For a better understanding, add a screenshot that shows what I'm connecting: 
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