SEO META Tags - HTML

So I could ask for it in the wrong place. I thought, since it is technically related to markup, it might make sense to post it here.

Question

I have my site registered in three major search engines: Google, Yahoo and Bing. I have webmaster tools for all 3, and often check things like traffic, search queries, etc. I recently decided to go to Google and just find some terms related to my site. A bunch of similar sites appeared, but not mine. When you search my site directly, we are the first - so good. Thus, my main problem is that we cannot see, when you are looking for conditions that describe our site, we only have a โ€œdirectโ€ market.

Question

How can I get these search engines to start offering these terms to also find my site? Is this done only by creating a random META tag on every page of my site and something like this?

<META name="keywords" content="location, based, messaging, social, network, service, nearby, friends, community, neighborhood, local, events" /> 

I already have some META tags on my site, but they are the ones that actually configure it and register using these webmaster tools. I suppose I would not have made this keyword there.

Now, after I set the META tag up, like the one I wrote above, I just wait until these search engines register everything? Is this even the best way to do this? Is this even a way to do this?

Updated: There was no slash in the meta tag to close the tag. This may be the reason that search engines ignore the website / page.

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3 answers

Search engines began lowering keyword tag support in 1998 and finished by 2002!

The only tags that have anything to do with SEO are the title tag and the meta description tag.

Do you have words that you want to associate with your site on the site?

I would recommend starting a blog and then using this to write about the things you do, so you definitely have the conditions on which you want to rank on the page.

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The META keyword is no longer used by search engines. Too many people where the relentless "search bait" is located there.

New preferred rich snippet system: http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=21997

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As Rich said, the key tag is no longer used ...

for a list of tags used see: http://www.google.com/support/webmasters/bin/answer.py?answer=79812

and <link rel = "canonical" ...> http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

If you have an https://www.google.com/webmasters/tools/ account, you can send select pages as googlebot with a diagnosis ... http://googlewebmastercentral.blogspot.com/2011/08/ submit-urls-to-google-with-fetch-as.html

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Source: https://habr.com/ru/post/895429/


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