cell.accessoryView = label;
You set your accessory as a shortcut so that you do not see the disclosure indicator. If you want to get the header text and details in your cell, then run it using UITableViewCellStyleValue2, like this ...
cell = [[[UITableViewCell alloc] initWithStyle:UITableViewCellStyleValue2 reuseIdentifier:@"cellType"] autorelease];
... and then set the title and details like this ...
cell.textLabel.text = @"Title"; cell.detailTextLabel.text = @"Description";
To get an idea of ββthe different built-in table styles, check out the following image ...

You can customize textLabel and detailTextLabel to suit your taste.
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