You can connect your phone to a computer and look at the DDMS log, applications are printed there, for example:
05-11 09:19:15.725: INFO/ActivityManager(96): Starting: Intent { act=android.intent.action.MAIN cat=[android.intent.category.LAUNCHER] flg=0x2000000 cmp=com.google.android.gm/.ConversationListActivity bnds=[125,410][235,540] } from pid 2457
So com.google.android.gm/.ConversationListActivity would apparently be the right choice, at least for what launches the icon.
dmon source share