Run winforms program to run whenever a record is inserted into SQL Server through a web application

Question

I need to run a Winforms program that runs in the taskbar tray whenever a row is added to the SQL Server database from a web application. Is there any way to do this?

At the moment, the program constantly checks the database for a new record and falls asleep in the main stream if nothing is inserted, but I also need to be able to run the program when the user inserted a line from the web application.

added : web application, database and winforms work on the same server.

thank

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