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What is the business model of URL abbreviation services like bit.ly and tinurl?

How do URL reduction services work? Do they receive funding for a certain period of time, and then go out with algorithms to then parse the hot URL of a certain category or something else? Any understanding of this?

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The meaning of URL shortening is the statistics behind it. If you have a niche or a significant amount for the overall reduction service, you can find out which domains are popular or, possibly, goals, if you have analyzed the content of popular sites. You can then use this to target your ads across different networks, or perhaps you can find a marketing company that will be interested in the data.

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Source: https://habr.com/ru/post/1788109/

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