"" "]", , , . . ( , C, , ). . - . -, lookahead/lookbehind. , :
NSString *regexStr = @"href=\"\\/functions\\?=(.+?)\\\\x26amp";
NSError *error;
NSRegularExpression *testRegex = [NSRegularExpression regularExpressionWithPattern:regexStr options:0 error:&error];
if( testRegex == nil ) NSLog( @"Error making regex: %@", error );
NSTextCheckingResult *result = [testRegex firstMatchInString:test options:0 range:NSMakeRange(0, [test length])];
NSRange range = [result rangeAtIndex:1];