Rule filters (e.g. site "test") are regular expressions, and you can set variables using a clause setting ().
http://webhooks.kynetxapps.net/t/_appid_/update?site=production&version=123456abcdef
select when webhook update site "(.*)" setting(site)
site production . , , , :
select when webhook update site "(test|production)" setting(site)
site == test site == production , .