Intent filters with a category BROWSABLEallow you to run an application using a URI scheme. Inside <activity>add:
<intent-filter>
<action android:name="android.intent.action.VIEW" />
<data android:scheme="myprotocol" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
</intent-filter>
and configure the action and categories as you want, and change the schema to something specific to your application.
Then on your web page you can link to your application using
<a href="myprotocol://">test link</a>
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