By design, if you click the "Click here for support information" link, it will show you ProductVersion, Publisher, etc. It has always been funny to me that Windows creates it in one direction, and yet the whole world wants to accept it in a different way, including other groups at Microsoft. Personally, I use best practices and never put version information in my product name, but if you want to do this, then what you want to do.
ProductName: My Product 1.1.1
ProductVersion: 1.1.1.0
This is especially useful if you allow side-by-side installation of your product. I.E. change ProductCode and UpgradeCode and convert INSTALLDIR with each version:
C: \ ProgramFiles \ Company \ Product \ 1.0
C: \ ProgramFiles \ Company \ Product \ 2.0
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