It depends a little on what you want to do, but if you're just writing text, don't use it Print. Instead, enter the text directly, making sure that you are using a cell Text, not a cell Input. In the menu, select:
Format -> Style -> Text
Then enter what you want, for example:
5. Limit[f[x]/g[x], x -> a] == Limit[f[x], x->a]/Limit[g[x], x -> a] where ...
, , TraditionalForm, , :
Cell -> ConvertTo -> TraditionalForm
... - :

:
http://www.wolfram.com/broadcast/screencasts/howtoentermathematicaltypesetting/
SolidForm (, Print), Row TraditionalForm HoldForm:
Print[Row[{
"5. ",
TraditionalForm[HoldForm[
Limit[f[x]/g[x], x -> a] == Limit[f[x], x -> a]/Limit[g[x], x -> a]]],
" where ..."
}]]