I am working on C # BHO and struggling with this very issue. If you are working with C #, one approach that you can take is to add code similar to the following in the method marked with the ComRegisterFunction attribute. This will set the appropriate registry key value so that the name you want appears on the Manage Add-ons screen.
using (key = Registry.ClassesRoot.CreateSubKey("CLSID\\" + type.GUID.ToString("B")))
{
key.SetValue(string.Empty, "My BHO Name Here");
}
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