Sorry for the non-django approach, but since we are talking about static files that in good practice will go without any kind of wsgi or whathaveyou hit.
Apache access logs have a request size in them, so you can make grep from your media files and directories (cat access_log | grep) / images / \ | media / thumbs / \ | jpg) and parse / sum this number with regexp and / or awk . Here is an example of an access log entry (45101 - file size):
10.0.0.123 - - [09 / Sep / 2010: 13: 30: 05 -0400] "GET /media/images/mypic.jpg HTTP / 1.1" 200 45101 "http://10.0.0.123/myapp" "Mozilla / 5.0 (Windows; U; Windows
NT 5.1; en-US; rv: 1.9.1.11) Gecko / 20100701 Firefox / 3.5.11 "
That should make you go.