SELECT * FROM content WHERE tags RLIKE '[[:<:]]elephant[[:>:]]'
If your table MyISAM, you can use this:
SELECT * FROM content WHERE MATCH(tags) AGAINST ('+elephant' IN BOOLEAN MODE)
which can be significantly improved by creating an index on it FULLTEXT:
CREATE FULLTEXT INDEX ix_content_tags ON content (tags)
but will work even without an index.
To do this, you need to set up @@ft_min_wold_lenindex marks less than 4 characters long if you have one.