The code you mentioned is the owner of the content placement where you can replace the content, you can put the tag below the register at the top of the page and
<%@ Register Tagprefix="SharePoint" Namespace="Microsoft.SharePoint.WebControls" Assembly="Microsoft.SharePoint, Version=12.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c" %>
And put the code below to get the page title
<SharePoint:ProjectProperty Property="Title" runat="server" />
,
<asp:ContentPlaceHolder id="PlaceHolderPageTitleInTitleArea" runat="server" Visible="true">
<SharePoint:ProjectProperty Property="Title" runat="server" />
</asp:ContentPlaceHolder>
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