HTML coded expressions

Question

In ASP.NET 4.0

should use new syntax <%: expression %>or 2.0<%= HttpUtility.HtmlEncode(expression) %>

Answer 1

Less keystrokes, less likely to make a mistake, easier to read => use the first option.

Answer 2

A similar question if you want to do this:

<%= DateTime.Now %>

or

<% Response.Write(DateTime.Now) %>

There is no right answer, but, of course, it seems to me better.