Here is a fragment of the web.config file that registers correctly:
<system.diagnostics>
<sources>
<source name="System.ServiceModel.MessageLogging" switchValue="Warning, ActivityTracing">
<listeners>
<add type="System.Diagnostics.DefaultTraceListener" name="Default">
<filter type="" />
</add>
<add name="ServiceModelMessageLoggingListener">
<filter type="" />
</add>
</listeners>
</source>
</sources>
<sharedListeners>
<add initializeData="c:\TEMP\web_messages.svclog"
type="System.Diagnostics.XmlWriterTraceListener, System, Version=2.0.0.0, Culture=neutral, PublicKeyToken=b77a5c561934e089"
name="ServiceModelMessageLoggingListener" traceOutputOptions="Timestamp">
<filter type="" />
</add>
</sharedListeners>
</system.diagnostics>
- ? initializeData , - IIS , IIS?