In this page (which, admittedly, the XAML, instead of C # is as follows:
<GeometryModel3D.Material>
<DiffuseMaterial Brush="#8000FFFF" />
</GeometryModel3D.Material>
<GeometryModel3D.BackMaterial>
<DiffuseMaterial Brush="#80FF0000" />
</GeometryModel3D.BackMaterial>
So it looks like you just set Brush to ARGB color.
There are interesting links on social.msdn in this thread . I did not look at them all, but some of them may be useful.