In the class declaration, declare the button object and make sure it is listed as an IBOutlet:
IBOutlet UIButton* myButton;
, Builder, , ( , ). UIButton .
.
UIButton, :
[myButton setTitle:@"Back - or whatever else you want it to say"
forState: UIControlStateNormal ];
// you can set different title text for each state
// of the button (selected, active, or normal)