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Does extreme programming have a negative effect on your ability to win new customers?

I recently studied extreme programming and wondered if it would be realistic to implement it where I work.

My question is that if you are applying to a potential new client, and you tell them that you are using XP, and you explain what their responsibilities as a client are, can they postpone the choice of your company if they have never worked in XP before ?

What is the experience of people selling XP to a client, given that it seems to me that this is a very user-friendly software development methodology? The context here is selling medium and large websites to a wide range of customers.

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I usually try to explain this to my clients in non-technical terms and focus on the benefits of my business model. With XP, you will always have a higher degree of communication with your customers. This is always a plus for them. They like to know what's going on. Focus on that. Also, focus on the idea that they can discuss business requirements with you as the process progresses, so they are not tied to doing something the way they first imagined it 6 months ago, when they really didn't know that they wanted to. It will also allow your contracts to extend their lifespan when your customers work with you and want to continue to improve their products.

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Source: https://habr.com/ru/post/1712132/

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