If you have Flash, you can import FLV into a flash file in several ways. One of them is that you can just have a link to it, and Flash can splash out swf, which will play FLV, which is still a separate file on the server, or you can embed the video directly in the Flash file so that swf contains all the video content. If you don't have Flash, one of these other answers may work for you, but the browser will not play flv directly. If you create a web page, Dreamweaver can also generate swf to play FLV for you, so in this case you don't even need Flash.
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