Ultimately, the customer makes a decision because the customer pays the bills. However, the client usually pays me because they believe that I have skills and abilities that they don’t have. Usually I will try to explain to them why I think that a certain layout or color choice makes sense from a design point of view. If I have a reasonably good reason, besides personal preference, this usually does the trick. If this is not the case, I will follow the client’s path. Sometimes, if I know that the client will really hate what they want, I just completely avoid the argument / discussion and do it my own way, and let them tell me to change it.
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