In this case, the cause of the C3850 compiler error can be found in the link (highlighted mine):
, , Unicode 0-10FFFF. Unicode, D800-DFFF, . .
UTF-32 :
GetDlgItem( IDSETTINGS )->SetWindowTextW( L"\U0001F310" );
, , Unicode, UTF-8 .
GetDlgItem( IDSETTINGS )->SetWindowTextW( L"🌐" );
, _T() _TEXT() API W (Unicode). , API , L .