somethingElse = something * 1440; // a magic constant
somethingElse = something * TWIPS_PER_INCH; // a symbolic one
Firstly, this is an example of a magic constant; it does not transmit any information other than its value.
The latter is much more useful because the intention is clear.
Using a character constant also helps a lot if you have several things with the same value:
static const int TWIPS_PER_INCH = 1440;
static const int SECTORS_PER_FLOPPY = 1440;
, , , 1440 . 1440 , , .