To answer a question that you did not ask, if you want to extract several parts of a row into separate columns, you should do it as follows:
df.col.str.extract('http://(?P<Site>.*?)/landing/(?P<RestUrl>.*)')
You will get something line by line:
Site RestUrl
0 start.blabla.com fb603?&mkw...
, ( ), regex101. , .