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What is the difference between organic and inorganic application installations?

I read on another analytics website, but couldn't understand the difference. Companies charge for inorganic plants, so I worry about it before using them.

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Organic installation - this is when the user finds the application interesting or useful, downloads or buys it. Inorganic installation is when a company rewards a user for installing an application.

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Source: https://habr.com/ru/post/1627746/

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