Track custom events in FB analytics

Facebook analytics has 9 types of events: https://developers.facebook.com/docs/marketing-api/facebook-pixel/v2.5

But what about custom events?

The docs say custom events can only be used to create custom audiences. How can you measure custom events that are outside of the 9 built-in types to evaluate the performance of your ad?

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1 answer

I just added a custom event to the fbq function, for example fbq('track', 'ViewEnHomePage’). Workable, custom events are monitored, but in the developer console I get an error that this is an unknown event. I really landed on this question in search of how to debug it, so if you don’t have a too complicated client-side user event, this should work.

EDIT I looked at the link you provided, and there are special reporting on events

fbq('trackCustom', '<CustomEventName>', {
    custom_param1: 'ABC',
    custom_param2: 123,
    value: 10.00,
    currency: 'USD'
});

Will this work?

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Source: https://habr.com/ru/post/1624898/


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