What we are talking about is the format in which data is transmitted, so the client knows how to read it and what to do with it. Thus, with HTML, the format will be "text / html", and with mp4 audio it will be "audio / mp4".
Without such instructions, when data is sent by the server, the client does not know how to interpret the data being sent.
Although data can be defined and interpreted using other methods, hypermedia data formats are part of the HTTP standard and are clearly defined without the need for any external helpers.
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