I have a table in a database that looks like

I want to insert a new entry. So I right-click on my table, hover over the "script table as" and select the "INSERT to" option
When I do it, I get it

My question is what is wrong with this syntax? I seem to get an error before trying to add something. When I hover over the red lines, I get a message that
'Invalid syntax near <'
&
'varchar is not a recognized built-in function name
I assumed that I would replace the second part with my data values. But I'm not sure.