I just uploaded your project. First of all, go to your storyboard and click on your shortcut, in the ID panel, change the tag value to 100.
In your cellForItemAtIndexPath function, replace the existing implementation
let cell = collectionView.dequeueReusableCellWithReuseIdentifier(String("LabelCell"), forIndexPath: indexPath)
let str = "dsadasdadaddsfsf"
let len = Int(rand()) % str.characters.count
let label = cell.contentView.viewWithTag(100) as! UILabel;
label.text = str.substringToIndex(str.startIndex.advancedBy(len))
cell.setNeedsLayout()
cell.layoutIfNeeded()
return cell
, 33