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Account Type (Free / Paid) in Google Analytics

We have an Android application that has a trial use time, and after that the user must buy the application with the purchase in the application.

And I want to know how to measure it using Google Analytics:

  • What is the best way to track account type? Metric, dimension, variable? I do not know what it is, and could not find a clear explanation (ELI5 path) in the documents.
  • How can I track a purchase in an application that converts an account type from free to paid? I expected there would be some kind of API between Google Billing and Analytics, but I could not find.
  • How can I actually do some data analysis? Get the conversion rate, the ratio between free and paid accounts, etc.

Thanks!

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1 answer

Each of your questions deserves a long explanation, but I will try to give you the best tips to get you started:

  • To keep track of the type of account, I would use a custom size for the user level area . The values ​​will be either "free" or "paid", or any value makes sense to you. This will allow you to segment your users and compare them.
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Source: https://habr.com/ru/post/1611241/

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