More opinion based questions, but ...
As far as I can see, there are two main types of resources: collection and instance.
The collection will be "users". You can access / users to get a list of users, or access / users / id to get a specific user. Usually the user should be an instance.
In this case, the reason for many users is that it is a collection. It makes no sense to use / user s if there is no way to go further (access to the collection instance).
, , /profile, not/profiles ( )
, , .