Unfortunately, Riak does not have any mass operations, so you need to do this by updating each object individually. If your updates, however, come in packages, it might be worth revising your data model. If you can de-normalize your products, perhaps by storing a number of products in one object, you can probably reduce the number of updates that need to be done by grouping them, thereby reducing the load on the cluster.
Riak , . - , , , K/V.