Ad tag return address issues

Question

Recently, we have had many problems with the way we work on our site the way we want. I looked at the feedback on the Ad network and it only confused me.

We use GPT / Google DFP as the first point of call, and then TribalFusion as the ad network.

Essentially, we want to customize it, so if TribalFusion fails to fill out the ad unit, it returns to DFP, where our own ad units are calculated against AdSense, with the CPM inside the house setting high enough to avoid most of the ads at very low prices in AdSense (which means that we get the domains at home, but everything is in order).

At the moment, In-House Ads vs AdSense works well, and using TribalFusion as an ad network works, but I cannot link them together.

I followed some instructions and used a tag similar to the following as a callback:

<script src="//www.googletagservices.com/tag/js/gpt.js">

   googletag.pubads().definePassback('/12345678/site_callback', [728, 90]).display();

</script>

But that did not work. In fact, what he did turned the main page into an advertising Div!

I am happy enough to write a PHP script that is used as a callback and inserts logic into what it rewrites ad units (with some js magic) when it calls, but would rather like to find a more elegant solution.

Has anyone else had problems setting up callbacks like this, or has any ideas on what places to look for?

, StackOverflow, , , . , div.

Answer 1

? , , DFP, , ( "" ). .

<script type='text/javascript'>
  (function() {
    var useSSL = 'https:' == document.location.protocol;
    var src = (useSSL ? 'https:' : 'http:') +
    '//www.googletagservices.com/tag/js/gpt.js';
    document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>');
  })();
</script>
<script type='text/javascript'>
  top.dfp_slot = googletag.defineSlot('/12345678/AllPages_TitleArea_728x90',
     [[468, 60], [728, 90]],
     'DIV-ID-GOES-HERE').addService(googletag.pubads());
  googletag.pubads().enableSyncRendering();
  googletag.pubads().enableSingleRequest();
  googletag.enableServices();
</script>
<br>
...............
<br>
<br>
<div id='DIV-ID-GOES-HERE'>
  <script type='text/javascript'>
    googletag.cmd.push(function() { googletag.display('DIV-ID-GOES-HERE'); });
  </script>
</div>

. , , :

googletag.cmd.push(function() { googletag.pubads().
  definePassback('$dfp_ad_unit', [[1, 1], [468, 60], [728, 90]]).
  display(); });