How to use Microdata on LocalBusiness website

Question

I participate in Microdata and rich snippets to drive better search results. I am a little confused about where to install itemscopefor LocalBusiness, and if it is good or bad, so that it repeats through the whole site again and again.

For example, in the title, which repeats throughout the site, page by page, I have the company name, phone number, address, logo, description, etc. Is it good to repeat the same thing itemscopeover and over on each page, or should it be added only to one page, for example, only by index or only on the contact page?

Simplified version (no address, etc.):

<section itemscope itemtype="http://schema.org/LocalBusiness">
     <div id="logo">
       <div class="wrapper">
        <img itemprop="logo" src="images/logo.png" alt="My Company Logo" title="My Company" />
        <h1 itemprop="name">My Cmpany</h1>
       </div>
    </div>
    <div id="tel1"> 
        <a href="tel:[phone]" itemprop="telephone">5160000001</a>
    </div>
     <div id="tel2">
        <a itemprop="telephone" href="tel:[phone]">5160000000</a>
    </div>
</section>

: , itemscope itemtype="LocalBusiness" , Google LocalBusiness ?

Answer 1

Microdata ... - .

, - (, , ), . LocalBusiness .

, , . , - LocalBusiness.

Answer 2

json-ld. , html Microdata, , .

, . http://blog.schema.org/2013/06/schemaorg-and-json-ld.html

, , LocalBusiness:

<script type="application/ld+json">
{
    "@context": "http://schema.org",
    "@type": "LocalBusiness",
    "url": "http://www.your-site.com",
    "logo": "http://www.your-site.com/img/logo.png",
    "name": "Bussiness name",
    "description": "Lorem ipsum..",
    "telephone": "+61 ... ...",
    "address":
    {
      "@type": "PostalAddress",
      "streetAddress": "Your street 20",
      "addressLocality": "Melbourne",
      "addressRegion": "Victoria",
      "addressCountry": "Australia"
    }
}
</script>

, this.