You must include the django_select2 urls in your urls.py :
from django.conf.urls import patterns, url, include urlpatterns = patterns('', url(...), url(r'^someurlprefix/', include('django_select2.urls')), url(...), )
r'^someprefix/' is a regex expression, and url_patterns uses this regex expression to match URLs to view functions. If you specify a prefix here (it could even be r'' , something that I personally use), the Django reverse function will automatically provide the correct URL to go to the django_select2_central_json .
Also check out the Django URL Manager documentation.
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