First, consider this simple task. Suppose you have a number n and a fraction (from 0 to 1) p. How many times do you need to multiply n by p so that the total number is less than or equal to 1?
n*p^k <= 1 log(n)+k*log(p) <= 0 log(n) <= -k*log(p) k => -log(n)/log(p)
Now consider your problem. Suppose you send the shorter of the two segments to the left child and longer to the desired child. For the leftmost chain, the length is specified by replacing \ alpha as p in the above equation. For the right chain, the length is calculated by substituting 1- \ alpha as p. That is why you have these numbers as answers.
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