I played with it myself, and here is a summary of my research on this issue.
Here is the base link:
<A HREF="#codeword">Blue Words</A>
Here, as you indicate, where the jump will scroll the page:
<A NAME="codeword">
Here's what's going on
The HREF command is the same as the base link, except for a codeword link, not a URL.
PLEASE NOTICE, there is a # sign in front of the code word. This is to indicate an internal link. Unsigned # the browser is looking for something outside the page with the name after your code word.
Your "code word" can be anything, anything. I try my best to keep it short and make it stand out for what it jumps on. There may be a limit on the number of letters you can use, but I have not found it yet.
The point at which the page jumps follows the same general format, except that the word HREF will be replaced by the word NAME.
PLEASE NOTE that there is no # in the NAME command.
Attention! Where you place the target NAME will appear at the top of the browser screen.
Hope this helps.
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