TL DR - use name instead of name as a key.
To explore, I turned to the local installation of ec2 tools and ran
ec2-describe-images -o self -F name=myaminame
Received a similar error, which was more Google friendly:
Filter definitions must have format 'name=value', but found 'name'
Googlging drew me to a blog post and then it worked from the command line:
ec2-describe-images -o self -F "name=myaminame"
Now, after this unrelated tour, I just found a simple problem: I tried name as a key, but in fact the key should be a lowercase name .
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