You can create your own page that mimics a search engine (or just a page with a link to your application and open it with the keyword SUV - http://mytestengine/index.html?q=SUV ) and go from this page to the Sitecore application. You should also add a new engine definition to the configuration:
<engine hostname="www.google" parametername="q"/> <engine hostname="mytestengine" parametername="q"/>
Do not forget to clear your browser history before testing the solution - in another case, your visit will not be considered as a new visit.
More information can be found in the blog post .
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