How to track user conversion rates in an iTunes affiliate link in an iOS app

Given the following scenario:

  • Click the join link to redirect the user to the iTunes App Store.
    • It doesn't matter if the link is clicked on the device itself or on a Mac / PC.
    • (While links are links from LinkShare, for example)
  • Then the application is installed on the iOS device.
  • As soon as the user starts some action (for example, purchases purchases in the application), this action will be registered together with the original identifier of the partner identifier, which forced the user to install the application.

The goal is to track "user conversions" (for example, conversion rates) depending on the partner. Example: "60% of users contributed by Affiliate XY are transferred from insolvent payment users."

What would be the best practice to achieve the above?

+4
source share
1 answer

To a large extent, each campaignโ€™s analytic service should let you set it up. I know exactly how I installed it last week for the project

AppsFlyer: Mobile App Installation and Conversion Tracking

There was a Tapstream ad campaign in iosdevweekly 101, so I looked at it and they look like theyโ€™re doing a good job too:

Tapstream: application marketing, unified.

If none of them looks perfect, here you can also check a bunch of other competitors .

+2
source

Source: https://habr.com/ru/post/1444541/


All Articles