try turning your data into an object - with what they showed in your example
$('#add_image_upload').fileupload({ dataType: 'json', sequentialUploads: true, formData : {name:'thedate',value:getDate} });
Then, to add additional options
//name of param // value formData : [{name:'thedate',value:getDate},{name:'thedate2',value:'seconddate'},etc..]
Example:
[{name: 'a', value: 1}, {name: 'b', value: 2}]
Changing thedate with what you want to call a parameter
Although it sounds like a simple object should work fine
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